Rushing For Revenue, Magazines Are Spending Millions on Their Own Pop Culture Festivals
Pop Culture Festival is new treads in big cities to get celebrity and some big guns on same platform. The anatomy of a pop culture festival is relatively consistent across all publishers: catchy and nostalgic music, high-quality food, unexpected laughs and pragmatic activism, with a healthy dose of celebrity. The “editorially-driven” component means that staff writers and editors not only curate the programming themselves, but are also onsite introducing and/or interviewing their special guests, creating what is essentially a living newspaper.
Even some of digital streaming giants making this kind of festival live for digital readers. Particularly for OZY, a digitally-native news outlet that launched in 2013 and held its inaugural OZY Fusion Fest last month, live events round out the company’s multimedia business model, while driving its mission of converting observation into action.
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