Technology, specifically Artificial Intelligence, is revolutionizing the publishing world. How well companies adapt to this change in paradigm may very well directly affect their survival. An effective AI strategy saves time and money while improving how well the content drives your message and your audience.
In the publishing arena, AI can help publishers with targeted decision-making in several ways.
Artificial Intelligence allows companies to target content to regional concerns and values. Local presence is key to understanding the subtle differences in areas that have a significant effect on publication effectiveness. The AI used to evaluate your content must be programmed with similar values and subconscious triggers as your audience. This element matters in persuasive campaigns including political, advertising, and other publications.
AI allows companies to spot gaps in coverage. Whether you’re producing an academic or informative series, noting critical omissions is key to the comprehensive and appropriate study.
Along the same lines as coverage gaps, coverage redundancies are similarly problematic. For the sake of clarity, brevity, and balance, unnecessary redundancy has negative effects, and AI can identify those instances.
When companies can identify content that works in specific areas and for certain products or ideas, repurposing and furthering this type of content can be advantageous. AI helps by identifying the effectiveness of content and allowing producers to alter future content to embrace what works and adjust what doesn’t.
Find and embrace locally present Artificial Intelligence to tailor your content production to your audience, your message, and your purpose. With this tool, produced content is effective and concise while taking less time and manpower to produce.