Biggest debates in digital publishing over the few months – How the HTML 5 web apps perform vs native apps

From the last few months there is a biggest debate in digital publishing between native apps vs HTML 5 web apps.

A Latest Report from comScore explains that mobile users are increasing and covering 65% of digital media time. So the question is that publisher should use HTML 5 web apps or native app.

At WNIP we’ve heard good arguments from both camps (HTML 5 vs native apps) yet the stat that sticks in our minds came earlier this year from Johnston Press who revealed its native app engagement was up to five times higher than mobile web browsing. Yet native apps come with their own slew of downsides including app store visibility, phone incompatibility, third party approval issues and phone memory restrictions.

We contacted Edition Digital and in early May sat down with its two co-founders Rok Pulevic (CEO) and Vesna Zavrnik (COO). If you want to get more information, catch up with the articles here – At WNIP we’ve heard good arguments from both camps (HTML 5 vs native apps) yet the stat that sticks in our minds came earlier this year from Johnston Press who revealed its native app engagement was up to five times higher than mobile web browsing. Yet native apps come with their own slew of downsides including app store visibility, phone incompatibility, third party approval issues and phone memory restrictions.

We contacted Edition Digital and in early May sat down with its two co-founders Rok Pulevic (CEO) and Vesna Zavrnik (COO). If you want to get more information, catch up with the articles here http://bit.ly/29DOCWE .